Canadian Railroads > Rocky Mountaineer advertizing

A feature of the Rocky Mountaineer seasonal tourist train is that it is highly promoted in overseas and US media. 

Where there are negative Tripadvisor reviews, one of the complaints is that the train experience doesn't live up to the expectations in the advertizing.

As a Canadian resident, I don't get to see the adverts, so I can't comment as to their content.

Has anyone seen the videos and print material, and care to comment?

By comparison, there has been very little advertizing of Via Rail services in recent years. Some ads during Canadian football games and Hockey games which feature 
corridor services.

Both CP and CN used to advertize in travel magazines in the 1950's and 60's.



Edited 1 time(s). Last edit at 12/06/18 11:05 by eminence_grise.

Can't say I've paid attention enough to comment on the content, but I've seen their ads in the Montreal Gazette newspaper quite often during the past few years.

Michael

Here's what Rocky offers in the south Florida market...

https://rockymountainholidays.com/rocky-mountaineer-holidays.html