Western Railroad Discussion > Those BNSF TV ads

I appreciate BNSF putting itself out for a railroad-unconscious public with its nice new TV ads, but wonder why, spending all that money, they couldn't be bothered to assemble uniform BNSF locomotive sets! I guess the "whatever" generation has reached the top. Oh well, B for effort, and A for getting the message out. Kurt.

I think the reason is that no one outside of a handful of railfans would care in the slightest about matching locomotive sets, or even notice the difference if things could be miraculously changed by tomorrow.

Complain, complain, complain.

The Iron Horse

At least the BNSF adds show accurate trains? compared to the recent CSX calendar w/ poorly photoshopped locomotive consists...

Mr. MRL - Haven't seen the adds yet

Haven't seen any either. Are they running on any particular network or specific region?

EDS/Papillion NE

papio Wrote:
-------------------------------------------------------
> Haven't seen any either. Are they running on any
> particular network or specific region?
>
> EDS/Papillion NE


They have been running for some months now on the PBS News Hour (formerly Lehrer Report) as a sponsor. I have not seen them anywhere else. UP used to run their ads on CBS Sunday Morning and I believe CSX did also, though I have not seen their ads for awhile.
C.

Carol Voss
Bakersfield, CA

Haven't seen UP's or BNSF's. Or, for that matter, NS's. I HAVE seen the CSX commercials for some time, and for a while it seemed they were on during every break. It has to be a regional thing, as I'm in central PA, and NS is huge for the economy in Altoona, Cresson, Lewistown, etc. It only makes sense that the local TV stations would broadcast them, instead of others.


JMHO

Rick

drgwguy Wrote:
-------------------------------------------------------
> Haven't seen UP's or BNSF's. Or, for that matter,
> NS's. I HAVE seen the CSX commercials for some
> time, and for a while it seemed they were on
> during every break. It has to be a regional thing,
> as I'm in central PA, and NS is huge for the
> economy in Altoona, Cresson, Lewistown, etc. It
> only makes sense that the local TV stations would
> broadcast them, instead of others.
>
>
> JMHO
>
> Rick

I thought it was interesting that we were seeing CSX ads out here in California (on the CBS Sunday Morning program). They had the animated gas cans sitting on a bank watching the train pass which I thought was rather clever. Not at all the serious heavy institutional ads that UP and BNSF have run.
C.

Carol Voss
Bakersfield, CA

What do you mean by uniform sets? Were they different paint schemes, or just different locomotive models? Or facing different directions?

mapboy

Is this the TV ad? It's on the BNSF website. Unfortunately, the window in plays in is very small.

http://www.bnsf.com/include/bnsf_video1.html

galenadiv Wrote:
-------------------------------------------------------
> I think the reason is that no one outside of a
> handful of railfans would care in the slightest
> about matching locomotive sets, or even notice the
> difference if things could be miraculously changed
> by tomorrow.

Corporate pride. Would UPS feature dirty trucks in their ads? Dirty, mismatched power is real world, but advertising isn't about showing the real world.

-Justin

theironhorse Wrote:
-------------------------------------------------------
> Complain, complain, complain.
>
> The Iron Horse


Amen.