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Nostalgia & History > Why is it called "Armour" yellow?Date: 06/19/04 13:33 Why is it called "Armour" yellow? Author: Doug I'm curious about the name of UP's yellow. Anybody know? Thanks.
Date: 06/19/04 13:47 Re: Why is it called "Armour" yellow? Author: ConductorAl Because it is Armour Yellow. That shade of yellow first appeared on Armour Meat Packing refrigerated cars. That was way back when billboard style markings were still permitted on freight cars (pre-1930s). Armour had reefers with a yellow background and Swift had boxcars with a Fire Engine Red background.
Date: 06/19/04 13:56 Re: Why is it called "Armour" yellow? Author: Doug I was wondering if it had anything to do with Armour Meats -- now I know. I wonder if UP had to pay license fees to Armour Meat...
Date: 06/19/04 15:21 Re: Why is it called "Armour" yellow? Author: filmteknik What do you mean by "back when billboard style markings were still permitted" ? Are you saying advertising is no longer allowed?
Date: 06/20/04 09:39 Re: Why is it called "Armour" yellow? Author: ConductorAl Yep. Way back when, either the A. A. R. or the A. R. A. (can't quite remember which it was)made a change in standards for freight car markings. This had more to do with car ownership issues than anything else, though I don't recall the exact details. Finally, UP doesn't have to pay royalties to Armour since it isn't a trademarked color (so far as I know).
Date: 06/21/04 13:26 Re: Why is it called "Armour" yellow? Author: WC_4ever Private company advertising on railcars was outlawed around 1929. The practice was deemed unfair, as a shipper might be loading product into a car that was advertising one of their competitor's products. Andy |