European Railroad Discussion > That's a wrap! For SC Bern

During a visit to Switzerland earlier this autumn, I encountered this bold use of a vinyl graphic wrap on a BLS railway bilevel multiple unit. It promotes the SC Bern hockey team in the top-tier Swiss National League, which regularly has the top attendance in all of Europe. https://en.wikipedia.org/wiki/SC_Bern

RABe 515 008 is seen at Biel/Bienne on September 28, awaiting departure on an S3 service to Belp via Bern. That bear looks hungry.



Edited 3 time(s). Last edit at 12/13/23 01:08 by railsmith.

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Thanks for the pictures. That's a pretty ferocious lead unit as well

This is quite tasteful as adverts go--but trains should not be used as advertising billboards. It's demeaning to crew, passengers, and equipment. No. Nein. Nyet. Non!

kurtarmbruster Wrote:
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> This is quite tasteful as adverts go--but trains
> should not be used as advertising billboards. It's
> demeaning to crew, passengers, and equipment. No.
> Nein. Nyet. Non!

How exactly is it demeaning?

In the 19th Century refrigerator cars owned by meat packers were glorious billboards.

Bob Wilcox
Charlottesville, VA
My Flickr Shots

bobwilcox Wrote:
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> In the 19th Century refrigerator cars owned by
> meat packers were glorious billboards.

They still are on the Rhätische Bahn in Switzerland. Reefers and sliding wall vans(boxcars).

So every city bus with a wrap in the US is insulting to the driver?  And those subway cars with ads on the interior surfaces?

Please. Advertising is the price we all pay for a whole bunch of services we all use.